Living in Spain has made me realise how proud Spain are of Loewe (the handbags are everywhere) and their star couple Javier Bardem and Penelope Cruz. Today when I read that Cruz was the star of the SS13 campaign for Loewe, my only surprise came from the fact that it had never happened before. The actress has signed a 3 year contract with them so expect to see a lot more from this collaboration. It’s shot by Mert & Marcus and unfortunately has a slight feeling of something we’ve seen before. What do you think?